This is a CV writing guide to help you keep up with today’s demanding job market and to communicate your professional value in the most impactful way possible. The global landscape is navigating towards remote and hybrid work models while leveraging technology to find talent.

This global shift requires a new learning mindset, shaping communication to show your worth effectively. In this context, the CV is a strategic marketing document designed to help you pass the Applicant Tracking System (ATS)—software that scans for keywords and to impress the recruiter who might only give it just a six-second glance.

The CV Guide explains how to write a customised CV. It covers personalised CV sections, the differences between CVs and resumes, and how to write profiles with a few examples. It also includes several tips on CV writing.

The focus is to showcase skills and quantifiable achievements to match the employer’s requirements presented in the job description. In this CV guide will learn how to analyse a job description and identify matching keywords to transform responsibilities into data-driven accomplishments and quantifiable achievements.

Why are CV writing skills lifelong learning skills

Crafting a good CV requires good analysis, writing, and communication skills because it involves analysing career paths, work achievements and highlighting relevant qualifications and skills. CV writing skills are lifelong skills and constant endeavours for any career path. To write a compelling CV, you need to synthesise information and communicate the value of your actions.

Along the way, work experiences and interests inevitably transform and evolve over the years. CV writing skills are important for you to deal successfully with new challenges. Past roles are significant for career growth and reviewing your long-term professional goals. Also, connecting past experiences, revising and adapting them, might reveal new learning and development opportunities.

Keeping your CV writing skills up to date

Updating your CV writing skills is vital due to constant market changes, remote work and globalisation. These social and economic changes have recently influenced CV writing, format and content. Highlighting remote work experience and using specific industry keywords and skills to show your competence in this globally connected world is now a must.

Updating CVs or resumes keeps you relevant in the market and highlights your strengths rather than limitations. The CV is a marketing tool that not only documents professional history but also needs to keep up with new recruitment practices.

Keeping your CV writing skills up to date can help you make the most of new professional opportunities while remaining authentic.

Over the years, the Curriculum Vitae (CV) has changed significantly regarding content, purpose, and writing styles. These changes reflect technological advancements, social changes, shifts in organisational cultures, and recruitment trends.

Traditionally, the CV is an extensive document that comprises a candidate’s education, work experience, qualifications, skills, abilities, and professional achievements in the “course of life”, Latin for Curriculum Vitae.

CV’s purpose was to list all responsibilities, education, qualifications, and abilities and to present a detailed and documented view of professional background, and it’s a formal record based on which employers documented candidates’ competencies for their available roles and their hiring decisions.

Traditional long-form CVs are mainly required in academic, research or governmental institutions. For some official European organisations Europass CV template is mandatory, and research institutions have their own forms to fill in.

Nowadays, fast-paced working environments and skills-based hiring have changed the CVs into shorter and customised documents. So, CVs should be focused on achievements and skills and less on responsibilities or duties.

There is a great emphasis on quantifiable professional accomplishments, tech skills and personal attributes, reflecting socio-cultural influences on the workplaces. In today’s competitive job market, you must demonstrate you possess the key skills, work experiences and abilities employers need.

CV types: chronological CV and functional CV

Depending on your professional experiences and background, you can choose between a chronological or functional CV. These are the main CV types, but you can combine both of these types if you think this favours your job application.

The chronological CV lists work experience and education in reverse chronological order, starting with the most recent and is suitable for experienced candidates with an observable professional evolution.

So, a CV transformed from a static official document meant to record work history into a versatile instrument for job matching. Today, CVs are written to highlight skills, strengths and work accomplishments.

This shift aligns with the trend of personal branding and managing the professional profile both online and offline. Job applications often require links to LinkedIn profiles, blogs or portfolios, providing a comprehensive view of the candidates’ competencies.

Difference between CV and Resume

The first thing you need to do before starting to write is to decide on the structure of your CV. The functional CV is focused on skills and competencies rather than work history. It’s suitable for inexperienced candidates or those with limited experience in the industry they’re applying for, and focuses on skills obtained during education or courses, or volunteering and part-time jobs.

Although they have the same purpose, they differ in length, structure and details. A CV is typically longer than a resume and provides detailed responsibilities or tasks, personal attributes, courses, qualifications, competencies, academic achievements, publications, and professional accomplishments.

In European countries CV and Resume are used alternatively or interchangeably, but CV is the generic term and is more widely used. CV is used in both the short form and the longer version; we can say that a resume is a concise form of a CV.

A resume may have one to two pages and is usually tailored to skills and work experiences relevant to a specific job, highlighting key skills and experiences. A resume is suitable when applying for private companies and jobs that value concise communication and pinpointing relevant working experiences and skills, for example, tech companies.

CV writing – Crafting the CV sections

The CV should be organised into clear sections to allow readers to easily learn about your relevant skills and qualifications. The sections you include should be adapted to your experience and the position you’re applying for.

Contact information

The contact details should be placed at the top of your CV and include your name, phone number, mailing address and email address. If you are uploading your CV in an ATS, linking to your LinkedIn profile could cause issues, so keep the formatting simple. Most ATS have a separate form field to insert your social media profiles, portfolios or blogs.

Profile

This is the first thing people will read about you, and it should grab their attention and be an opportunity to make a good impression. This paragraph is called a career summary, profile, professional objective or personal statement. It should have no more than four or five sentences and highlight key competencies and strengths.

While phrasing the summary, try to pinpoint your personal qualities to give a compelling and real idea about yourself and mirror the language used in the job description, but only if it’s possible.

A well-written profile statement is an opportunity to make a good impression. Experienced applicants can use a summary or a profile statement and try to phrase it with industry-specific key skills, accomplishments and personal attributes.

A professional objective statement is appropriate for entry or middle-level applicants aiming to gain a more senior role or who intend to obtain more experience. The purpose of tailoring this paragraph to each job and incorporating industry keywords is to communicate efficiently your professional value and competence to employers.

Adapt this personal statement to the job description by introducing the most relevant experiences and achievements that match the role requirements.

Examples:

Digital Marketer

My objective is to become a digital marketing professional with a creative and data-driven approach and to use my business education, communication and analytical skills to create marketing campaigns across multiple channels to increase products ‘conversion rates and customer loyalty through innovative marketing initiatives.

Project Assistant

Project Assistant with 2 years of experience in digital commerce, supporting project management activities to enhance operational efficiency. Skilled in coordinating functional teams, organising schedules, and timely project delivery. Demonstrated expertise in project reporting and successfully provided data insights to drive business development.

Senior Java Developer

Senior Java Developer with 5 years of experience in the automotive industry, specialising in the design and development of high-performance Java applications. Experienced in optimising application performance, reducing load times and enhancing user experience. Successfully led the creation of scalable software solutions that integrate with advanced automotive systems.

Education

Most CVs are organised in reverse chronological order so that the most recent or highest degree appears first. Include the name of the school, the degree, and the year the degree was completed.

Though CV sections are similar, their order is different from country to country. In Europe, education is typically listed before work experience, while in the United States, it is usually placed after the work experience section.

Professional experience

This is the section that describes your work, skills, and accomplishments. Choose the main or critical industry-specific keywords and expressions from the job description. These keywords should reflect the essential skills and responsibilities the employer is seeking.

You can incorporate the keywords by linking them with your experiences or achievements to showcase your competence. A well-crafted and customised CV or resume will help you exemplify how you match the job requirements you are applying for.

How to write professional achievements

Express a professional achievement using the STAR method (Situation, Task, Action, and Result). Detail your responsibilities by addressing the situation and focusing on relevant keywords to show your expertise. Also, describe specific actions you took to solve the issues and emphasise your use of industry-specific tools or methodologies.

Whenever possible, use measurable indicators of your actions and quantify your achievements because statistics give more credibility. Additionally, highlight any soft skills, such as teamwork, communication, or leadership, that contributed to your projects.

Choose achievements that reflect your industry-specific expertise and include relevant keywords. Additionally, highlight measurable outcomes, quality improvements and skills used in the process. Take the responsibilities or your task list and rephrase it as an action-oriented result, mentioning soft or hard skills involved and statistics related to the task achievements. See below a few examples.

Responsibility/Task	Keywords	Achievement
Handle customer complaints and solve problems efficiently and in a professional manner	Customer complaints	Efficiently addressed customer complaints, resulting in a 15% increase in positive feedback.
Development and optimisation of Java applications	Six Sigma	Demonstrated proficiency in optimising Java application performance, reducing load times by 10%, and enhancing user experience.
Development and optimization of Java applications	Java	Responsible for Six Sigma implementation in the production process

CV writing: Customise to match the job requirements

Your customisations should highlight relevant work experiences. Start by reviewing relevant experiences from your track record with emphasis on the last three or most relevant roles. After identifying the matching responsibilities or achievements, you can prioritise the experiences closely aligned with the job requirements.

You should include those experiences directly linked to the employer’s needs and selection criteria. If the CV is longer than expected, remove or shorten details that don’t relate to job requirements. Remain focused on relevant background and professional experiences demonstrating your suitability for the position.

1. Analyse job description keywords

Start by reading the job description, having in mind the objective to draft a list of the critical skills, qualifications, and work experiences the employer is seeking. To pass the initial screening, you need to fulfil the minimal selection criteria.

You need to consider the job title, main responsibilities, key skills, personal qualities and education. Every industry has specific education, skills, personal attributes and qualification requirements. In the job ads, you can easily identify these keywords as the selection criteria or main job requirements.

2. Formulate professional experiences as action-oriented results

After identifying the minimal requirements, you should think about your specific tasks in previous roles that you can link to job requirements and translate them into results. You can take into consideration similar requirements, objectives you reached or relevant outcomes that can stress your contributions to the team or project.

Professional experiences should be communicated as successful actions and achievements by using verbs and significant achievements. Rearrange the bullet points, placing your relevant experience first to emphasise responsibilities important to the job you’re applying for. When phrasing your work experiences and responsibilities, reinforce them with metrics and clear action-oriented results.

3. Customise Your Skills

Exemplify successful actions and achievements using powerful verbs and accomplishments. To match job openings, you need to adapt your skills and align them with the critical skills from the job description. In most cases, skills are job-specific selection criteria and they are usually categorised as minimal or critical, nice to have or not mandatory but advantageous.

CV Formatting

Organisations receive a large number of applications for various available roles. Employers are using Application Tracking Systems (ATS) to process the CVs they receive. The ATS will scrape information from the CV and automatically fill it into form fields to handle the high number of documents and keep the data accurate.

The ATS will parse and categorise resumes or CVs into predefined domain categories or classes based on their content. Skills and competencies from the job descriptions are set as keywords to match candidates and be selected for the shortlist.

So, use simple formatting, not fancy fonts, pictures and tables. Most of us read from left to right, and our brains are wired to better navigate in structured and organised content.

Additional tips

• Sentences should be clear and concise, and express exactly what you intend
• Use a clean CV layout, bullet points and the same section headings format
• Choose simple and consistent formatting so each  of the CV sections, contact, education, professional profile, work experience, and key skills will be easy to read
• Add a section about your achievements or relevant details for each job application
• Use similar terminology from the job ad to indicate to them that you are a match
• Include bullet points to illustrate your problem-solving abilities and adaptability
• The use of action-oriented phrases will point out your competence in each skill.
• Exemplify with metrics to demonstrate your proficiency because quantitative data strengthens your credibility

AI Tools for CV Enhancement

AI-powered tools are reshaping the way we prepare for job applications. They provide faster and more customisable solutions to optimise keyword usage for ATS systems. Overall, AI writing tools are reshaping CV writing and making the alignment with the job ads much easier.

There are various AI tools available free or paid, such as AI resume builders, CV templates, ATS testing tools for compatibility checking, CV proofreading for grammar and tone checking, AI prompts and templates for introducing industry-related terms, keyword optimisation and relevant skills.

Providing specific context for these keywords is equally relevant. The context of the keywords is important so that recruiters or hiring managers get an idea if the past work experiences and skills are suitable for their current needs and organisational culture.

How to use AI tools

AI tools can be used for keyword matching, checking the ATS compatibility and writing improvement. Still, a CV written with an AI will lack personalisation, specificity and quality. So, CV writing should prioritise quality, personalisation, as well as clean and correct formatting.

However, in this process, the keywords match, but the profile loses its authenticity. Matching the keywords from the job ads gets CVs to pass the ATS selection.

Nowadays, CVs are concise and customised marketing documents written to be selected based on the criteria of automated screening systems and to grab the recruiters’ attention. Currently, CVs are moving away from a mere chronological listing of job duties. Instead, the focus is on demonstrating the value and impact of work and skills.

Recruiters and hiring managers are interested in accomplishments in your previous roles and behaviours while completing the tasks you were assigned. This is why important to present achievements with metrics and describe efficient and positive behaviours wherever possible.

Tips for using AI to customise your CV with AI

• Extracting the most relevant keywords or skills from the job ad, ranking them so you can easily pick the most important ones
• Comparison between the two documents to identify keywords missing from the CV
• ATS score simulation focusing on skills, critical requirements phrased in the job description
• Create an ideal profile based on the job description
• Suggesting changes for  specific CV sections to better align with the job
• Selecting skills and qualifications presented and grouping them into the core function

Still, remember that the CV reflects your unique skills, accomplishments, and career aspirations. Make sure that you refine the language used in your story and integrate it into the job application. Communicate your experience and skills in an authentic way because you need to convince a recruiter or a hiring manager, not an AI.